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Tracy Sinclair: The Future of Executive Coaching - An International Perspective

Updated: Jan 11, 2023

Episode 76

About Tracy Sinclair: Tracy works as an international Corporate Executive and Board Level Coach, and a leadership development designer and facilitator working with a wide range of organizations. She also specializes in working with organizations to develop a coaching culture. Tracy was named as one of the Leading Global Coach winners of the Thinkers50 Marshall Goldsmith Awards of 2019 and was a finalist for the Thinkers50 Coaching and Mentoring Award in 2021

Tracy is a Member of Marshall Goldsmith’s MG100 Coaches as well as a Master Certified Coach (MCC) with the International Coaching Federation (ICF). She is a trained Coaching Supervisor, Mentor Coach and ICF Assessor.

Tracy has co-authored the book: Becoming a Coach: The Essential ICF Guide published in 2020 which provides a comprehensive guide to coaching for coaches at all levels of skill and experience.


In this episode, Jordan and Tracy discuss:

  • How is coaching perceived differently in different parts of the world

  • Understanding how cultural differences impact coaching

  • Neuro diversity in coaching

  • The difference between coaching, mentoring, consulting, and therapy

  • What does it mean to have a coaching culture

Key Takeaways

  • A one-size-fits-all approach to coaching across different cultures will not work.

  • People give and receive communication differently so we can’t assume that when we say something to somebody else that it will come across as we intended.

  • The coach needs to have knowledge and understanding about the background of each person.

  • The line between coaching, mentoring, consulting, and therapy are very fine lines. Coaches need to be aware of their own ego needs and offer other modalities only when the client will benefit.

  • To know the client’s needs, the coach should find out what is their pain, what is the cost of their pain, and what would be the benefit for them if they changed. They must decide whether they should invest in making that difference.

“It can be so easy to go on autopilot. Before we know it, we're just in there having a chat, giving them advice left, right, and center. . . . I think it's about staying aware of what we're doing, knowing that we're slipping in and out of these different modalities and contracting openly for that. ” — Tracy Sinclair

Connect with Tracy Sinclair:

Jordan Goldrich

Your host, Jordan Goldrich, grew up in a loud New York family and once lost an executive position because of his style. He is co-author of the Amazon Best Seller, Workplace Warrior®: People Skills For The No-Bulls**t Executive, Chief Operations Officer, Master Corporate Executive Coach, and Licensed Clinical Social Worker. His guests are part of his international network of Workplace Warrior® executives, master corporate executive coaches, and thought leaders. Each guest will engage you in conversation about their successes, mistakes, and solutions. You will get strategies for being completely authentic, while you fulfill your commitment to your organization, build positive relationships, and take performance to an even higher level.

Connect with Jordan Goldrich: 

For executives wanting a complimentary executive coaching conversation:



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