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Tom Crane: If You Can’t Coach You Can’t Lead

Episode 37

About Tom Crane: Tom is an international consultant, facilitator, author, and speaker who specializes in the development of high-performance coaching cultures. He works with leaders and teams to embrace what he calls collegial coaching which he wants to become the primary method of communication to enhance individual and team performance. The premise of Tom's books The Art of Coaching and The Rise of the Coachable Leader is that a performance-based feedback-rich culture and coaching culture more effectively supports an organizational strategy and leads to sustainable levels of performance. In order to make a coaching culture real, the leader must show up coachable. Prior to founding Creighton Consulting in 1995 Tom was Vice President of a culture change firm called Senn-Delaney Leadership and he worked various management roles with solar turbines which is a division of Caterpillar. He has a B.S. from Purdue University and an MBA from Drake University.


In this episode, Jordan and Tom discuss:

  • Culture change

  • A Company code of conduct incorporating feedback.

  • Coaching culture created by Tom’s communications model.

Key Takeaways:

  • Utilize specific feedback to kickstart a results cycle.

  • Blend the human touch with business production skills.

  • Start with a behavioral description, and then give the impact of that behavior.

  • How you are perceived in the workplace is impacted by your ability to manage your ego.

"Giving and receiving feedback is an ongoing stream of consciousness."— Tom Crane

Connect with Tom Crane:

Book: The Heart of Coaching

The Rise of the Coachable Leader

Jordan Goldrich

Your host, Jordan Goldrich, grew up in a loud New York family and once lost an executive position because of his style. He is co-author of the Amazon Best Seller, Workplace Warrior®: People Skills For The No-Bulls**t Executive, Chief Operations Officer, Master Corporate Executive Coach, and Licensed Clinical Social Worker. His guests are part of his international network of Workplace Warrior® executives, master corporate executive coaches, and thought leaders. Each guest will engage you in conversation about their successes, mistakes, and solutions. You will get strategies for being completely authentic, while you fulfill your commitment to your organization, build positive relationships, and take performance to an even higher level.

Connect with Jordan Goldrich: 

Get the complimentary guide: How To Select An Executive Coach at

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