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Robin Osborn: Adversity Warrior - The Freedom Framework

Episode 85

About Robin Osborn: Robin has a 33-year history of being at the helm of her l family business in Southern California. Her remarkable entrepreneurial journey started at the young age of 21 when she, her twin brother and their sister took over her father’s business after his suicide! She managed over 40 employee’s with a current employee retention record of over 30+ years. She has an intuitive understanding of both the employees’ and customers’ needs.

A few years ago, Robin’s business literally hit the ceiling. She was up at 2am, frustrated with doing the same thing and getting the same results. She was facing personnel conflict, profit woes, and inadequate growth. After reading the book “Traction” by Gino Wickman, her life was changed forever. By applying Business OPerating Systems to her business, she has finally received the relief and freedom that she once only dreamed about.

Robin is passionate about championing you to get the most out of your business using the Freedom Framework. She would love for you to contact her to discuss a plan of action in achieving the business success you have always dreamed about.


In this episode, Jordan and Robin discuss:

  • Becoming an Adversity Warrior

  • The value of being vulnerable and honest about what you’re going through

  • Creating unity in the organization

  • How to get the team to the pinnacle

Key Takeaways

  • The first step to becoming an adversity warrior is to recognize that you're stuck and having the courage to step forward and get the help you need.

  • Going from chaos to clarity is about going inward and finding out how you are holding yourself back. Recognize the limiting beliefs that you hold and seeing what parts of your life are not in alignment to your values. Own your actions, executions and the way you engage with people.

  • Once you have achieved clarity within, you must also apply it in your organization. Be clear about the goal and make sure that everybody knows what that goal is and that each person is rowing to the same destination. Inspire a culture where people are smoke detectors instead of firefighters.

  • To get people rowing in the same direction, you’ve got to go through the basic framework of each one knowing their role in the organization. There must be accountability and a new set of rules in order for the team to reach a new peak.

“Understand your weaknesses. We don't want to change the weaknesses. We just want to keep them in the peripheral vision so that we can keep everyone around us in their unique ability.” — Robin Osborn

Reserve a meeting with Robin by clicking on this link:

Connect with Robin Osborn:

Jordan Goldrich

Your host, Jordan Goldrich, grew up in a loud New York family and once lost an executive position because of his style. He is co-author of the Amazon Best Seller, Workplace Warrior®: People Skills For The No-Bulls**t Executive, Chief Operations Officer, Master Corporate Executive Coach, and Licensed Clinical Social Worker. His guests are part of his international network of Workplace Warrior® executives, master corporate executive coaches, and thought leaders. Each guest will engage you in conversation about their successes, mistakes, and solutions. You will get strategies for being completely authentic, while you fulfill your commitment to your organization, build positive relationships, and take performance to an even higher level.

Connect with Jordan Goldrich: 

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