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Laura Beavin-Yates: Agile Neuroscience: Uncovering The Unsaid in Leadership and Marketing

Updated: Apr 6, 2021

Episode 38

About Laura Beavin-Yates: Laura is the Director of Customer Success for a firm called Immersion Neuroscience, which helps measure and foster human connection to ourselves to other humans and to experiences. Laura has a passion for helping foster human connection.


In this episode, Jordan and Laura Beavin-Yates discuss:

  • Only 30% of responses to surveys and interviews accurately predict behavior

  • Lack of awareness and social pressure are responsible for the gap

  • Measuring the respondents’ reactions can close the gap

Key Takeaways:

  • A new, affordable method for measuring a respondents’ “immersion” with an idea or language.

  • The process can be anonymous

  • Oxytocin is a measure of “immersion”

  • The studies indicate that women experience more “imposter syndrome” than men.

"Our goal is to improve the human experience."— Laura Beavin-Yates

Connect with Laura Beavin-Yates:

Jordan Goldrich

Your host, Jordan Goldrich, grew up in a loud New York family and once lost an executive position because of his style. He is co-author of the Amazon Best Seller, Workplace Warrior®: People Skills For The No-Bulls**t Executive, Chief Operations Officer, Master Corporate Executive Coach, and Licensed Clinical Social Worker. His guests are part of his international network of Workplace Warrior® executives, master corporate executive coaches, and thought leaders. Each guest will engage you in conversation about their successes, mistakes, and solutions. You will get strategies for being completely authentic, while you fulfill your commitment to your organization, build positive relationships, and take performance to an even higher level.

Connect with Jordan Goldrich: 

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