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Jordan Goldrich, MCEC, PCC, MG100: Victim or Target - Tips For Thriving With A Tough CEO

Episode 64

About Jordan: Jordan Goldrich partners with senior executives to be completely authentic, fulfill their mission, and drive results without damaging relationships® These are strong leaders with an uncommon desire for results, who take charge, lead their teams, and accomplish the mission. Sometimes, they are experienced as abrasive and occasionally as bullying. If they are highly analytic, technical, and introverted, they can be perceived as unavailable, overly tactical or lacking confidence. Female executives have the challenge of being perceived as abrasive for behavior accepted from men.

Jordan is co-author of the Amazon best seller, Workplace Warrior: People Skills For the No-BullShit Executive. ​He is producer and host of the podcast, Workplace Warrior®: Drive Results Without Damaging Relationships® on Apple, Spotify, Stitcher and Amazon. Jordan is Founder and CEO of Workplace Warrior®, Inc. a consulting firm which provides executive coaching and leadership development.

As Chief Operations Officer of a specialized behavioral health company, Jordan was instrumental in creating an 800% revenue increase over seven years, attaining a California Knox-Keene license, and executing an acquisition by WellPoint Health Networks. He created a customer driven culture and utilized cross-functional team problem solving methods rooted in Lean Manufacturing and Six Sigma. ​


In this episode, Jordan discussed:

  • The challenge of being a target vs. a victim

  • Applying the concept of “blending with force” in the soft martial arts.

  • How to separate your self-esteem from how others speak to you

  • Understanding how others are wired

  • Appreciating workplace warriors and cultivating compassion

Key Takeaways

  • After making a point, giving information, or making a suggestion, ask “what am I missing?” and “why won't this work?” Especially do that if you're talking to people that are lower on the hierarchy. They know information and data that you don’t have.

  • Separate how you feel about yourself, meaning your self esteem, from how others treat you and talk to you. This requires knowing and managing your vulnerabilities and strengths so that you can remain calm, confident, and in control when someone throws psychological darts or shoots psychological arrows at you.

  • Understand how the brain of the person who’s being disrespectful or difficult is wired. Most abrasive CEOs or executives do not intend to hurt people. Often, they develop a communication style that’s developed by their culture or other influences.

  • Appreciate people’s warrior spirit because many of their traits that are experienced as negative comes from their desire to succeed, to lead well, and drive results.

  • Cultivate compassion for difficult people, even though you don’t think they don’t deserve it.

“My goal is to react in a way that disarms them, supports them, and helps them save face. I can only do that when I’m feeling confident enough to separate what they're saying from how they're saying it and to keep open the idea that they might have a good point if I can keep myself from being triggered to attack back or withdraw.” — Jordan Goldrich

Jordan Goldrich

Your host, Jordan Goldrich, grew up in a loud New York family and once lost an executive position because of his style. He is co-author of the Amazon Best Seller, Workplace Warrior®: People Skills For The No-Bulls**t Executive, Chief Operations Officer, Master Corporate Executive Coach, and Licensed Clinical Social Worker. His guests are part of his international network of Workplace Warrior® executives, master corporate executive coaches, and thought leaders. Each guest will engage you in conversation about their successes, mistakes, and solutions. You will get strategies for being completely authentic, while you fulfill your commitment to your organization, build positive relationships, and take performance to an even higher level.

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