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Jordan Goldrich: How To Be A NO-BS Executive

Updated: Mar 30, 2021

Episode 33

About Jordan Goldrich: Jordan is an executive coach who partners with senior and developing leaders and executives who have a strong desire for results, who take charge, lead their teams, and accomplish the mission. His mission is to help them be completely authentic, fulfill their mission, achieve respect, and positive relationships while taking performance to an even higher level.

Jordan leverages his background as a Chief Operations Officer, Master Corporate Executive Coach, Professional Certified Coach, and Licensed Clinical Social Worker.

He is co-author of the Amazon bestseller, Workplace Warrior®: People Skills For The No-Bullshit Executive, and producer and host of the Podcast Workplace Warrior: Drive Results Without Damaging Relationships®.


Hear a unique perspective about executives who are perceived as abrasive and who sometimes get called names like bully and jerk. Today’s podcast is a recording of an interview Jordan did on WorldatWork’s Work in Progress podcast several months ago. The hosts, Charles Epstein and Tom Alexander asked really good questions and we had a very deep conversation. There is some (not much) explicit language in the conversation.

In this episode, Jordan, Tom, and Charles discuss:

  • Most authors and speakers call executives who are experienced as abrasive demeaning names like bully and jerk because they want them to be more respectful. (Ironic?)

  • No-BS is intended to be a respectful description of these leaders.

  • Most No-BS leaders have a “warrior spirit” which is critical for success in our VUCA environment.

  • There are four types of NO-BS Executive: Warrior, Scientist, Abrasive, and Bully.

Key Takeaways:

  • Most No-BS executives do not want to hurt people.

  • The national, regional, ethnic, racial and family culture of the listener is one of the key factors in whether an executive is experienced as respectful or disrespectful.

  • For many, their self-esteem is tied to some combination of winning, achieving and serving.

  • Many results driven executives believe the pressure they get to change their style is politically correct BS.

  • They are successful if they can find an authentic reason to change.

Get the Am I Abrasive Self Test at

We appreciate WorldatWork for permission to use this interview on the Workplace Warrior podcast. To access their podcasts go to:

About Tom Alexander: Tom from WorldatWork’s Work In Progress grew up in his family’s cinema business. This early exposure to film and music served as the inspiration for a career that included screenwriting and composing music for radio, TV, film and his own bands. Tom is also a voiceover artist and Silver Microphone Award-winning broadcaster in the areas of sports, comedy, entertainment and jazz.


About Charles Epstein: Charles from WorldatWork’s Work In Progress is a humorist (NSFW columnist, formerly a Huffington Post satire columnist) and business communications specialist (founder and President of BackBone, Inc., a marketing and public relations firm specializing in technology and workforce management). He has also developed a number of employee engagement and communications platforms, including PEAQuest (“immersive” health and wellness assessments), Weekender (moves wellness to the weekends) and mBARC (a business mobility and Duty of Care platform).

Jordan Goldrich

Your host, Jordan Goldrich, grew up in a loud New York family and once lost an executive position because of his style. He is co-author of the Amazon Best Seller, Workplace Warrior®: People Skills For The No-Bulls**t Executive, Chief Operations Officer, Master Corporate Executive Coach, and Licensed Clinical Social Worker. His guests are part of his international network of Workplace Warrior® executives, master corporate executive coaches, and thought leaders. Each guest will engage you in conversation about their successes, mistakes, and solutions. You will get strategies for being completely authentic, while you fulfill your commitment to your organization, build positive relationships, and take performance to an even higher level.

Connect with Jordan Goldrich: 

Get the Are You Abrasive Self Test


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