About Joanne McCall: Joanne is a Publicist and Media Trainer. She helps leaders who are often non-fiction authors become media darlings. Her secret sauce is positioning, securing, and helping authors to deliver compelling interviews and capture media attention through the various media channels now available. On a first-name basis with hundreds of top rung producers, editors, writers, and journalists, she secures coverage for clients including Brain Tracy, Ken Blanchard, Dave Ramsey, Geneen Roth, Diana Stoneham, and the Deepak Chopra Center for Well Being. She has also helped the founder of NLP Dr. Richard Bandler and many others. Her media strategy sessions help authors to become media darlings and her media finishing schools get them visible.
In this episode, Jordan and Joanne discuss:
Being clear on which clients are the best fit for you.
Encouraging people to get ready for the big time. This includes supporting then and letting them know how to keep improving.
Media interviewer and interviewee training
Have big aspirations and know what you want, but be willing to put in the work to get it.
Address whatever you are most afraid of first, those questions are going to be asked, so be prepared.
Let your clients know that what you are asking of them is for their benefit.
"In a world where anybody can stand up how are you going to stand out?"
— Joanne McCall Connect with Joanne McCall:
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Website: Joanne McCall.com
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Your host, Jordan Goldrich, grew up in a loud New York family and once lost an executive position because of his style. He is co-author of the Amazon Best Seller, Workplace Warrior®: People Skills For The No-Bulls**t Executive, Chief Operations Officer, Master Corporate Executive Coach, and Licensed Clinical Social Worker. His guests are part of his international network of Workplace Warrior® executives, master corporate executive coaches, and thought leaders. Each guest will engage you in conversation about their successes, mistakes, and solutions. You will get strategies for being completely authentic, while you fulfill your commitment to your organization, build positive relationships, and take performance to an even higher level.
Connect with Jordan Goldrich: