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Debbie Allen: Confessions of a Successful Shameless Self-Promoter

Episode 90

About Debbie Allen: What makes Debbie Allen's business mentoring unique is her 'hands on'​ personalized attention to her clients. Integrity, follow up and commitment to excellence are all core business values. She supports small business owners, entrepreneurs, speakers and coaches to create and build highly successful expert businesses.

Debbie has built and sold 6 million-dollar companies in diverse industries and has been an entrepreneur since the young age of 19. Today, she is known as The Market Positioning Expert by supporting her clients in developing brand domination around their expertise. Debbie works with small business owners, entrepreneurs, coaches, speakers and experts in many different niche markets.

Debbie has been a professional business speaker for over 25 years and has presented before thousands of people in 28 countries around the world. She is an award-winning entrepreneur and bestselling author of 10 books including The Highly Paid Expert, Success Is Easy and Expert Positioning.

Her expertise has been featured in dozens of publications including a regular featured expert with Entrepreneur Magazine. Additional media includes Forbes, Washington Post, and USA Today.


In this episode, Jordan and Debbie discuss:

  • The power of relationships in business

  • Promoting yourself in an authentic way

  • Getting over the discomfort of self-promotion

  • Success in entrepreneurship

Key Takeaways:

  • It’s necessary to treat other people with respect, but it’s equally as necessary to be truthful and speak your mind. Relationships are very powerful in business but that doesn’t mean you have to be worried about getting everybody to like you.

  • Promote yourself in an authentic and loving way, showing people that you are eager to give value to them through your expertise. There is an arrogant and tiresome way to do self-promotion, that is what you have to avoid. However, you can’t get by anywhere in life if you don’t talk about what you do and what you are good at.

  • There’s an underlying reason why one may find it difficult to promote themselves. In that case, one must rid themselves of negative preconceptions about marketing. Marketing is good, it serves not only you but for people who are looking for someone like you.

  • Success in entrepreneurship starts with overcoming mental barriers. You have to believe in yourself so that others can also believe in you and trust your product, skill, or expertise.

“You need to tell people what you do. Otherwise, you're not going to get the opportunities that you deserve” — Debbie Allen

Want to find out how entrepreneurs are turning their businesses around with expert positioning to build multiple 6-7 figure income streams? Check out Expert Positioning here:

Connect with Debbie Allen:

Jordan Goldrich

Your host, Jordan Goldrich, grew up in a loud New York family and once lost an executive position because of his style. He is co-author of the Amazon Best Seller, Workplace Warrior®: People Skills For The No-Bulls**t Executive, Chief Operations Officer, Master Corporate Executive Coach, and Licensed Clinical Social Worker. His guests are part of his international network of Workplace Warrior® executives, master corporate executive coaches, and thought leaders. Each guest will engage you in conversation about their successes, mistakes, and solutions. You will get strategies for being completely authentic, while you fulfill your commitment to your organization, build positive relationships, and take performance to an even higher level.

Connect with Jordan Goldrich: 

For executives wanting a complimentary executive coaching conversation:



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