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CB Bowman: How to Select an Executive Coach

Updated: Mar 30, 2021

Episode 35

About CB Bowman: CB Bowman is the CEO of Workplace Equity and Equality where her goal is to support organizations from moving from intent and commitment to action without blame or shame through empathic experience-based training. She’s also the CEO of the Association of Corporate Executive Coaches (ACEC). ACEC supports master level corporate executive coaches who work with leaders in Fortune 1000 companies to serve their clients as“Enterprise-Wide Business Partners®.”CB also created the MEECO Leadership Institute as the certifying body for master-level corporate executive coaches. CB comes from corporate America working for Fortune 100 organizations in marketing and branding. She earned her MBA from Pace University's Lubin School of Business where she ultimately served on their Board of Advisors. She is certified as a Master Coach in the US, Europe, and Asia by the Behavioral Coaching Institute and she’s certified as a Master Corporate Executive Coach in the United States. CB has two powerful podcasts: Workplace Equity and Equality and Challenges of the C-Suite.


In this episode, Jordan and CB discuss:

  • The critical factors in selecting an executive coach.

  • “Enterprise-Wide Business Partners®.”

  • Workplace Warriors

Key Takeaways:

  • Senior executives benefit most from an executive coach who understands the demands of their role as a business and organizational leader.

  • A master level corporate executive coach learns the 360 triggers for their clients and shares models, processes and personal wisdom.

  • Marshall Goldsmith highlighted the importance of top executives getting input (Feedforward) from their stakeholders (the people whose performance they impact). Get feedback from the people whose performance you impact.

"Provide a psychological safe space in the relationship." —  CB Bowman

Connect with CB Bowman:

Websites: Speaking:

Coaching Association:

Workplace Racial Equality:

Show: Workplace Equity and Equality & Challenges of the C-Suite

Jordan Goldrich

Your host, Jordan Goldrich, grew up in a loud New York family and once lost an executive position because of his style. He is co-author of the Amazon Best Seller, Workplace Warrior®: People Skills For The No-Bulls**t Executive, Chief Operations Officer, Master Corporate Executive Coach, and Licensed Clinical Social Worker. His guests are part of his international network of Workplace Warrior® executives, master corporate executive coaches, and thought leaders. Each guest will engage you in conversation about their successes, mistakes, and solutions. You will get strategies for being completely authentic, while you fulfill your commitment to your organization, build positive relationships, and take performance to an even higher level.

Connect with Jordan Goldrich: 

Get the Am I Abrasive Self Test at


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