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Alinka Rutkowska: Turning Book Ideas into Best Sellers

Updated: Sep 14, 2022

Episode 69

About Alinka Rutkowska: She is the CEO of Leaders Press (, a USA Today and Wall Street Journal best-selling press, where she creates books for entrepreneurs from scratch and launches them to best-seller with a 100% success rate.

She’s worked with top business leaders such as Po Chung (the co-founder of DHL International), Mark Nureddine (the CEO of Bull Outdoor Products) and Chris Catranis (the founder of Babylon Telecommunications).

Leaders Press' releases have landed on bookshelves together with Nobel Prize winners and World Economic Forums speakers. Alinka's mission is to help 1,000 entrepreneurs share their wisdom with the world by 2030.

Alinka is an official member of the Forbes Business Council and her cutting-edge book creation process has been featured in Entrepreneur magazine.


In this episode, Jordan and Alinka discuss:

  • An unhappy journey leads to an unhappy ending

  • Finding a bookshelf for your book

  • Two reasons why you should write a book

  • Choosing a cover for your book

Key Takeaways

  • An unhappy journey doesn’t lead to a happy ending. If you find yourself feeling like pieces of yourself are dying out, then maybe it’s time to look outside the box that you’re in and find alternatives to your current circumstance.

  • The first step to publishing a best-seller is to go to a bookstore and find a bookshelf where your idea for a book would belong. Then, ask yourself how your book will stand out among others. If a bookshelf doesn’t exist for your book, that means there’s not enough readership.

  • There are two good reasons for you to want to publish your own book. First, is to leave a legacy and second is to grow your business. Books are useful for lead generation, authority, visibility, credibility, and also lead conversion.

  • When making a cover, pick out three designs from best sellers from the same category as your book idea. Ask your designinger to make a design that emulates those while at the same time stands out from them.

“Does the world need another book? Well, the answer is, it depends. But most probably, they do need your book and you specifically need your book out. ” — Alinka Rutkowska





Connect with Alinka Rutkowska:

Jordan Goldrich

Your host, Jordan Goldrich, grew up in a loud New York family and once lost an executive position because of his style. He is co-author of the Amazon Best Seller, Workplace Warrior®: People Skills For The No-Bulls**t Executive, Chief Operations Officer, Master Corporate Executive Coach, and Licensed Clinical Social Worker. His guests are part of his international network of Workplace Warrior® executives, master corporate executive coaches, and thought leaders. Each guest will engage you in conversation about their successes, mistakes, and solutions. You will get strategies for being completely authentic, while you fulfill your commitment to your organization, build positive relationships, and take performance to an even higher level.

Connect with Jordan Goldrich: 

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