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Jon Zieve: The Axiology Based MindScan Assessment For Leadership Success

Episode 65

About Jon Zieve: Jon invested 34 years in a corporate career, starting as a sales rep and working his way up to VP level positions in Sales, Marketing and Customer Service. He experienced anxiety which he did his best to hide because he perceived it as a weakness. Jon became addicted to work as a way to cope with his anxiety. He also experienced fatigue, tension and inflexibility. After seeking help from chiropractors and doctors, he realized the results he sought were found with self-awareness of what is called the mind-body connection. Jon became a student of this mind-body connection, reading about the subject from authors Eckhart Tolle, Caroline Myss, Dr.Judith Orloff, Dr. John Sarno and more. It became clear his symptoms were caused by inner conflicts about work and stress, so he set an intention to change how he thought about himself and his relationship with work. Self-awareness helped Jon connect to his sense of purpose; to help others become self aware of what prevents them from achieving high performance without stress. Jon left the corporate world to become an Executive Coach in 2014. He has coached clients personally and professionally for 7 years. It was while coaching others who shared his habit of serving others at the expense of personal needs/dreams, Jon realized he can best serve others by paying attention to and being consistent about his personal needs and dreams. Jon became a Certified Life Coach and a Certified HeartMath Coach/Mentor in 2015. He graduated from the HeartMath Institute 9-month HeartMastery program in 2016 and is also certified in the MindScan Hartman Value Profile.


In this episode, Jordan and Jon discuss:

  • The origin of axiology

  • The 3 dimensions of thinking in Axiology

  • Listening to the messages your body sends

  • HeartMath: a heart focused breathing meditation

  • Making friends with your subconscious

Key Takeaways

  • Axiology is the study of values and value-judgment. It was created in order to answer the question of “what is good?” and how that good can be organized.

  • Axiology promotes clarity of thinking and awareness of bias in the three dimensions of thinking: Intrinsic, Extrinsic, and Practical

  • When you don’t care about your own health and wellbeing, you’re conditioning others not to care about your health and wellbeing. l.

  • Sometimes, being overly conscious of yourself will cause you to get in your own way or to underperform in certain tasks.

  • Your subconscious mind can either be your enemy or your friend. You tend to get what you focus on even if you tell yourself that you don’t want that thing. For example, focusing on not having too much pressure in life will create a lot of pressure.

“Your body doesn’t lie. Your body will give you messages and those messages usually come in the form of pain and tension. My journey to health was starting to learn how to listen to my body and trust my body and ask my body to be an asset to help me as opposed to fighting my body.” — Jon Zieve

Click this link for a live feedback session and access to the MindScan survey:

Connect with Jon Zieve:

Jordan Goldrich

Your host, Jordan Goldrich, grew up in a loud New York family and once lost an executive position because of his style. He is co-author of the Amazon Best Seller, Workplace Warrior®: People Skills For The No-Bulls**t Executive, Chief Operations Officer, Master Corporate Executive Coach, and Licensed Clinical Social Worker. His guests are part of his international network of Workplace Warrior® executives, master corporate executive coaches, and thought leaders. Each guest will engage you in conversation about their successes, mistakes, and solutions. You will get strategies for being completely authentic, while you fulfill your commitment to your organization, build positive relationships, and take performance to an even higher level.

Connect with Jordan Goldrich: 

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