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Jordan Goldrich, COO, MCEC, PCC


Jordan Goldrich helps no-bullshit executives stop complaints about their style so they can leverage their warrior spirit to create high performing teams. He is the co-author of the forthcoming book, Workplace Warrior: People Skills For the No-BullShit Executive.

Goldrich leverages his background as a Chief Operations Officer, a Master Corporate Executive Coach, a Professional Certified Coach and a Licensed Clinical Social Worker to help experienced and developing leaders achieve results while developing themselves, their team and the next generation of leaders.

Goldrich is a partner in CUSTOMatrix, Inc., a business consulting firm whose mission is building healthy, growing and resilient businesses that deliver successful futures. He has over 35 years’ experience working successfully with Fortune 500 Companies, closely held and family owned business, government and non-profit organizations. He has 12 years’ experience as a senior executive coach with the Center For Creative Leadership.

As Chief Operations Officer of a healthcare company, Goldrich was instrumental in creating an 800% increase in revenue over seven years, attaining a California Knox-Keene license and executing an acquisition by WellPoint Health Networks.  He created a customer driven culture and utilized cross-functional team problem solving methods rooted in what is now known as Lean Manufacturing and Six Sigma or the Toyota Method.

Goldrich’s understanding of warriors is informed by his work with The Honor Foundation, a non-profit organization focused on helping Navy SEALs, Green Berets and the U.S. Special Forces Community transition to the civilian workforce. This volunteer work involves helping these elite veterans determine what will create meaning and value for them in the civilian world; translating their military leadership experience into civilian business terms and connecting them with his network of executive and business contacts.

Jordan is certified as a Master Corporate Executive Coach by the Association of Corporate Executive Coaches ( and a Professional Certified Coach by the International Coach Federation ( He has a Master’s Degree in Social Work, a Master’s Degree in Education (Counseling) and is a California Licensed Clinical Social Worker.

Publicist: Joanne McCall, 

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