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Executive Coaching Overview

Jordan Goldrich partners with senior executives to drive results while developing their team, their organization, and the next generation of leaders. A Chief Operations Officer and Master Corporate Executive Coach, he has over 35 years’ experience working successfully with Fortune 500 Companies, closely held and family owned businesses, government and non-profit organizations. His executive coaching clients benefit from both his knowledge of management and his ability to apply lean and agile methodology to the c-suite culture.

Jordan volunteers as an executive coach with The Honor Foundation to help Navy Seals and other Special Operations Forces transition to civilian life. He has an international network of executive coaches who have been trained in his model and are available for in-person, video conference or telephone consultation or coaching.

changing their impact and increasing their effectiveness. He is the co-author of Workplace Warrior: People Skills For the No-Bullshit Executive.”

Jordan has a specialty assisting valuable executives who are experienced as abrasive or bullies to be authentic while 


Jordan Goldrich provides a unique perspective on executives who are labelled as abrasive or bullies. He believes that the majority of them have what he refers to as a warrior spirit that we need in these volatile and uncertain times. These executives share many of the commitments of the greatest warriors on the planet, The Navy Seals, Marine Raiders, Green Berets and our other special operations forces.

He leverages his background as a chief operations officer, partner with CUSTOMatrix, Inc., executive coach with the Center For Creative Leadership and other international organizations, trainer and licensed clinical social worker to provide a clear mindset and a concrete system for taking the actions they need to take.  Speaking, consulting and training topics include:

Jordan shows these workplace warriors how to be completely authentic while still making the shifts in their communication style necessary to comply with what they often think are unreasonable demands of an over-protective culture.

Executive Coaching Qualifications

Jordan Goldrich has earned the designation of Master Corporate Executive Coach (MCEC) from the MEECO Leadership Institute ( ). He is on the executive advisory committee of the Association for Corporate Executive Coaches (  He is a Professional Certified Coach with the International Coach Federation ( 

Goldrich is an executive coach with the Center For Creative Leadership (CCL). In that role he participates as an evaluator of 

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applicants to become an executive coach with the Center. After selection, he functions in the onboarding process. He has coached hundreds of executives from the Center’s clients such as Ford, Fisher Investments, Southern California Edison, Cenovus, Valspar, ViaSat, Sodexo, the Federal Government and the United States Military.

He completed the “Executive Challenge Program—Global Strategic Leadership” at San Diego State University, College of Extended Studies. He received his professional coach training at The Coaches Training Institute, San Rafael, California. 

As Chief Operations Officer of a healthcare company, he was instrumental in creating an 800% increase in revenue over seven years, attaining a California Knox-Keene license and executing an acquisition by WellPoint Health Networks a Fortune 500 Company, now Anthem.  He created a customer driven culture and utilized cross-functional team problem solving methods rooted in what is now known as Lean and Six Sigma or the Toyota Method.


Jordan believes that the most effective executive coaches provide a mixture of coaching, consulting and mentoring. Similar to other types of coaches, they ask  powerful questions to help executives identify and articulate who they are and what they  stand for (their why). And, they help executives design their future.

They are also willing to share their deep expertise in business, leadership, human development, psychology, etc. When an executive doesn’t know what they don’t know, these master coaches are able to teach models, processes, and skills. They do not tell their clients what to do. They provide the 

information and options to help their clients make more effective decisions and choices. 

Jordan creates a safe, confidential environment for senior executives to identify their strengths and challenges. He helps them identify and articulate who they are and what they stand for (core values or their “why”). He conducts interviews to ascertain the perceptions and expectations of key stakeholders. He helps his clients select one or two powerful leadership development goals. 

He encourages his clients to implement  Marshall Goldsmith’s Feed Forward process so they directly change their relationships with their stakeholders. Executives who engage in Feed Forward demonstrate humility, courage, respect, and commitment to results. They model behavior necessary to build a coaching culture.

Jordan offers leading edge business and leadership models, processes and skills when applicable. These include the application of Lean and Agile methodology to senior executive teams.

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Jordan Goldrich helps leaders build shared vision, alignment and commitment on their teams. This process involves both facilitation and executive coaching. He designed and coordinated the Certificate Program in “Coaching for Organizational Excellence” for San Diego State University. The program consisted of six, twenty-eight-hour courses which were approved for Continuing Education Credits for California licensed therapists and by the International Coach Federation.


Jordan designed and has facilitated the Leadership Academy of the San Diego community College District which has been delivered successfully for over eight years.

He has delivered hundreds of training sessions for corporations, closely held companies and non-profit, government, and academic organizations.

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